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Collection / Spring 2024
PRE SPRING 2024 CAMPAIGN
WE11DONE, renowned for its distinctive aesthetic, announces the launch of its pre-spring collection. Shot by multi-talented Marili Andre and styled by the esteemed Lotta Volkova, the campaign encapsulates WE11DONE’s unwavering commitment to its cutting-edge agenda, while merging opulence with the essence of modern culture. The pre-spring c... see more
WE11DONE, renowned for its distinctive aesthetic, announces the launch of its pre-spring collection.
Shot by multi-talented Marili Andre and styled by the esteemed Lotta Volkova, the campaign
encapsulates WE11DONE’s unwavering commitment to its cutting-edge agenda, while merging
opulence with the essence of modern culture.

The pre-spring collection serves as a testament to WE11DONE’s vision, fearlessly embracing its
hyper-surrealistic trademarks and making them accessible to the youth of now. Meticulously crafted,
each garment breathes new life into the brand’s motifs, transforming them into wearable pieces with
an intriguing off-centreness.

At first glance, the designs feature classic silhouettes, but upon closer examination, they reveal eyecatching
details that align with WE11DONE’s signatures. From cropped satin zip-up hoodies and
exaggerated camisoles, to asymmetrical zip-up pockets on sleeveless tops, these elements blur the
boundaries between luxuriousness and an urban lifestyle. The result is an line-up of everyday
garments emanating an unconventional charm.

Once again, WE11DONE demonstrates its ability to transcend boundaries and redefine
contemporary fashion. The pre-spring collection presents a fusion of refinement with
boundless inventiveness, creating a distinctive visual narrative that resonates with the discerning
taste of today’s youth.

Photographer : Marili Andre
Styling : Lotta Volkova
Hair : Holli Smith
Make-up : Nami Yoshida
Casting : Midland
Production : Babylon at a glance

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